Colorminium

Completed at Camber | Client: colorminium | Architecture Engineers London

Colorminium provides a comprehensive service from consultation to engineering, fabrication and delivery of external façades, glazing and entire building envelopes. The client felt that their old branding was tired and out-of-date, full of colour that detracted from their portfolio and overall lacked confidence which did not reflect the quality of the work they produced. Colorminium was looking for a complete overhaul from positioning and strategy to a new brand look and feel to be implemented across all platform from print to digital.This was an extensive strategic process where I analysed their market, competitors, and target audience to strategically place them at their correct positioning, which was to appeal to ultra high end architects, developers and contractors that employ them rather than just their competitive set. I was responsible for the repositioning and strategy, to the design of their new logo, icon (the stack) to the site design including wire frames, content, retouching and back-end preparations with the developer to the final completion of the site. The new site provides a comprehensive showcase of their work and demonstrates the depth, expertise and attention to detail that goes into each and every project that they undertake.