Aryma Marqueteurs

Completed at Camber | Client: Aryma | Marqueteurs London

Aryma is a specialist “marqueteur” – a technique typically associated with the palazzos of 16th-century Florence or the palaces of 18th-century Paris. Aryma’s vision and approach has brought a traditional technique firmly into the 21st Century. The challenge was to have a hint to the original brand look and feel which was very traditional in its aesthetic, and to bring it into the modern world with a new contemporary feel. Taking the existing brand logo I carefully looked at recutting each letter to reduce the lines to a straight cut letter form with thinner parts and tighter curves. Taking the essence of the tradition of the old, into a more contemporary look and feel. Then selected a copper engraving to their stationery suite to help reflect the hands on approach to their own work. Overall the client has been extremely happy with their new brand which has been rolled out across all their collateral including a new comprehensive site to showcase their work and expertise.